Remember when you used to be excited to check the mail? You know, back when it was THE MAIL? Hallmark Institute of Photography remembers. And when reaching out to potential students, they reminded them how nice it is to get something you can hold, feel, and yes, even smell (nothing like fresh ink in the morning)! These Open House cards featured student work to give them a taste of what they could look forward to seeing, but the kind of work they could produce.