Welcome to the Surly Nation. As the Creative Director for Bidwell ID, I had the honor of kicking ass for a kick-ass brewery. Hard to go wrong with a name like Surly. Owner Omar Ansari had only one directive–think energy drinks. Done and doner. Logo to cans, swag to interactive and beyond. We had one hell of a time creating, designing, illustrating, copy writing, and photographing all aspects of the Surly Brewing Co. brand. Only one complaint about Surly–you have to be in Minnesota to get Surly.
I have the distinct honor of calling Gregory Heisler not only a colleague while at the Hallmark Institute of Photography, but also a friend. While working on his first book, Greg asked if I could help guide him through the design process. In this role I was able to develop some design explorations for the book. I was thrilled to be part of the process and will forever be indebted to Greg for giving me the opportunity to contribute to the presentation of his beautiful body of work.
The hardest thing about producing the Hallmark Institute of Photography's annual catalog is choosing the cover shot–there's just too much good work to chose from. But like the Highlander, there can be only one. But isn't it nice to know you were in the running?
Tavon Ingram has got is going on! He creates sexy, elegant, and stylish fashion photography that shines in the bright lights of the big city. For his brand he needed a mark as stylish and put together as he and his photography is.
I had the privilege to not only teach at Hallmark Institute of Photography, but to also design their marketing and print materials– including the annual catalog. As a designer, working with first rate photography is often a rarity–not the case here. In fact the real shame was having to edit some images out. The student work is top notch and could pass for seasoned veterans work any day of the week. I am proud to have had the opportunity to work with the faculty and students at this amazing school.
Regis College wanted to revitalize their alumni magazine and we* were more than happy to oblige. We started with a top to bottom redesign of the entire magazine in collaboration with super-star editor Rachel Morton. With its new engaging look, and carefully curated content, Regis Today won a Gold CASE award for Most Improved Magazine.
*produced at Bidwell ID
Web design is all grown up. Bells and whistles are no longer enough... In world where mobile is quickly becoming king, responsive websites reign as the queen. Being online is no longer enough–your clients need to access the information they need quickly and easily all from the palm of their hands. And we're big believers in usability–not just for your visitors, but for you–the owner of the company that doesn't have time to learn how to css their html. We'll make sure that you can update your site as smoothly as users can surf it!
The Richards Group is a growing family owned full-service insurance and financial services firm that provides comprehensive risk management, employee benefits and investment services throughout New England.
Aniruddh Kothari is an amazing photographer. His work is full of structure, geometry, passion, and energy. He is a body in constant motion, creating, thinking, shooting, and often dancing.
One of my favorite projects for Limn magazine was creating the press kit for advertisers. I wanted something really tactile and I knew of a place over by UC Berkeley that could print blue prints the old fashioned way. But what I really loved is that you could also do a brown print. Who knew! The powerful smell of ammonia used during the process could almost knock you over, but the prints came out with a velvety texture that is so rich you almost want to take a bite. Each book was then hand-trimmed, drilled, and bound together with Chicago screws. To finish off the kit we then took a drive down the coast to a company that packaged smoked salmon–they were the only people we could find with a large enough industrial vacuum packer to seal each booklet in with two issues of Limn.
Untitled, is a pigment print accordion-bound children’s book written by David Mamet and illustrated by Raymond Saunders and published by Trillium Press. Untitled was co-designed with Jennifer Andreoni in collaboration with Raymond Saunders.
In 2011 Noble Hospital, a small regional healthcare facility in Western Massachusetts was in trouble. A the new president was brought in to make some hard decisions. He tasked LogicTrail to create an internal campaign to address the changes that were coming that could then transition into a public campaign.
Through extensive interviews and research it became clear that much of the staff were long time employees, and they had a personal stake in the hospital and the community they served. Telling their stories became a focal point of the campaign, to not only show that they were being listened to, but also being heard.
The campaign was built on foundation of the improvisation technique of “yes, and...”, a technique in which the goal is to keep a conversation moving. We settled on the phrase Yes, Noble. As in “Yes, Noble has and ER”, “Yes, Noble has a cardiac unit”, and “Yes, Noble is going through some changes”. The visual of the logo was developed to emulate and stimulate the conversation–ask questions, give answers, and keep the conversation going.
This led to a campaign which focused on the individuals of Noble from cafeteria staff, to ER doctors, to administrative staff. It began with a series of posters featuring a staff member, which lead to a website populated with interview’s that told the individual Noble stories. These posters where hung around the hospital generating interest among employees, and also cued patients and visitors that something new was happening at Noble.
* Gold Aster Awards for excellence in healthcare marketing. Produced while serving as art director at LogicTrial.
This poster series was created through the Sputnik program at the California College of Arts and Crafts for the summer extended education program in collaboration with faculty fine artist Raymond Saunders. The posters were co-designed with Jennifer Andreoni. Each letter was hand-stamped, scanned, and arranged.
Monte Isom is a world class photographer. When I had the opportunity to meet and hear him lecture, I was blown away by his passion, humor, enthusiasm, and of course his photography. I was however disappointed with his logo–it didn't stand up to his work. In fact, it distracted. So at the first chance I had, I fine tuned his existing logo with the goal of aligning it more to his brand–polished and professional. Later gave Monte a disk with files for him to do with as he pleased. Did I overstep? I don't know–maybe Aaron Draplin made me do it. I do know that seeing Monte's work and how he approached it made me feel passionate too. And isn't that what its all about?
Dan Friedlander gave me my first paying job fresh out of CCAC. Dan was the owner and architect of Limn Co., and he was crazy. You see, Limn Co. was a famous modern design furniture store, with its own art gallery. Dan was also the publisher of Limn magazine featuring art and design. And just to round things out, Dan had just opened a hip new restaurant by the name of Cafe Monk. Dan wasn't in just one of the most difficult businesses to keep afloat––he was in four, all at the same time. He was wild eyed with a mop of unkempt hair, his phone never stopped ringing, and he spoke in short bursts of unbridled enthusiasm. Dan was the perfect blend of dreamer and doer, and he was giving me a shot. In the 9 months I was with Limn I birthed an astounding number of projects that dipped into every one of his enterprises. It was an amazing learning experience with an incredibly diverse range of projects that included delivery trucks, store signage, hang tags, postcards, magazine ads, billboards, presskits, gallery shows, websites, and an incredibly ambitious web experiment which was ultimately about 10 years ahead of its time. This was all on top of my primary role of art director for Limn magazine which was headed towards a metamorphosis...
Ambient Film Production is at the dawning of a new day. Ambient Film Production has the versatility and skills to bring your next project into the light.
Remember when you used to be excited to check the mail? You know, back when it was THE MAIL? Hallmark Institute of Photography remembers. And when reaching out to potential students, they reminded them how nice it is to get something you can hold, feel, and yes, even smell (nothing like fresh ink in the morning)! These Open House cards featured student work to give them a taste of what they could look forward to seeing, but the kind of work they could produce.
As the design and visual arts instructor at Hallmark Institute of Photography I had the pleasure of working with students to create identities for their photography businesses. As with any business the most crucial component is identifying your audience. We worked together to look at the style of photography the student planned to create, and then developed an appropriate mark.