Surly Brewing Company

Surly Brewing Co.

Branding, Identity, Packaging, and Interactive

Welcome to the Surly Nation. Along side art director John Bidwell at Bidwell ID, I had the honor of kicking ass for a kick-ass brewery. Hard to go wrong with a name like Surly. Owner Omar Ansari had only one directive–think energy drinks. Done and doner. Logo to cans, swag to interactive and beyond. We had one hell of a time creating, designing, illustrating, copy writing, and photographing all aspects of the Surly Brewing Co. brand.

December 30, 2005, Surly Brewing released its first beer. In its first 3 years it became one of the fastest growing breweries in the nation with +1,200% growth. In 2013 Surly broke ground on a 20 million dollar taproom, restaurant and new brewing facility to increase production to 100,000 barrels per year.